Sooo, why haven't you gone to the track????

OTB · 07-15-2010, 08:30 AM

After talking with my boss who says that track day events are down when he goes to Thunderbolt and Shenandoah, (Summit Main is well attended) we kicked around the ways to get attendance up and how to tie the shop to it (more local trackday guys mean more tire sales, more dyno tuning, more suspension tuning, more leathers sales...you get the picture).

I'm putting together a package deal with MotorcycleXcitement Track Days; we would do a "No Hassle Trackday" package to get new local folks to try a trackday.

A. We transport the bikes via our 20 ft truck (you don't have to worry about finding somebody with a trailer)

B. We transport YOU and your gear via our 15 passenger van (or rent a BUS if we get enough folks).

C. We do a Trackday Prep Nite the week before; you bring your bike, we show you how to prep your bike and do a tech inspection so you have time to fix or change anything so there is no Friday Nite Thrash and the subsequent arguing with the tech inspectors on track day.

D. We do the advance registration; all you do is show up and ride.

E. We supply the mid-day food and beverages; all you do is show up and ride and eat and ride.

F. We supply the "going home" beverages; all you do is show up and ride eat and ride and drink and nap...........

If you haven't had a trackday, would this type of deal remove the barriers and "reasons" for why you haven't done one??

We would price it "at cost"...just enough to cover the cost: trackday registration (we're trying to see if we can get a group discount rate)
transport and fuel, food and beverage. We figure that the effort will pay off in long term additional business and goodwill rather than try to make direct cash off the event.

Lemme know what you think.

Leigh

marko138 · 07-15-2010, 08:59 AM

Leigh, I might be interested in something like this. Especially since Shenandoah and NJMP are two tracks I wanna hit.

pauldun170 · 07-15-2010, 09:18 AM

Dear Sir or Madamn
Do you have a babysitting service?

the chi · 07-15-2010, 09:19 AM

Holy crap, I'd JUMP on a deal like that, 1st timer or no! It's like a field trip for motorcyclists. I would think as long as you got the word out, using some ads, local bike night flyer or somesuch and getting your customers to spread the word, you may end up with more folks than you have room for.

jtemple · 07-15-2010, 09:28 AM

Time, money, family, transportation. That's why I never did it.

Now, I ride in the dirt instead. It's cheaper.

ontwo · 07-15-2010, 09:32 AM

Now that is one helluva deal. Good luck with the promotion

shmike · 07-15-2010, 09:52 AM

OTB,

I LOVE the ideas!

I have thought about doing something similar to that for some of the farther tracks with our local trackday org.

Another thought: Our local Ducati shop buys and gives away a free trackday everytime. They allow anyone to enter but you could make it a requirement to stop by the shop or purcjase somehting to enter.

It would hopefully increase your traffic while also adding to the registrations at the trackday.

Full Throttle · 07-15-2010, 10:09 AM

Sign me up!!!!!!!!!!!!!!!!! That is pretty bad ass. Like The Chi said its a motorcyclist fiels trip. That sounds wicked fun.

CrazyKell · 07-15-2010, 10:10 AM

I'd do something like that too if I hadn't ever been to the track.

I find that one of the biggest barriers for people is their anxiety about actually going on the track. A lot of people feel very nervous out there their first time.

I did an "intro to track" school and that's how I got into it. You might want to look into running something like that too.

Awesome idea!

DLIT · 07-15-2010, 11:18 AM

A special for leather rental would help too. A lot of people bitch about leathers being expensive. Throw a rental suit at 'em and they have nothing to bitch about! Next thing you know, they're loving the track. Now they want leathers of their own...and you just so happen to sell leathers.

07-15-2010, 08:30 AM	#1
OTB The Man Join Date: Feb 2008 Location: CrabTown USA Moto: 00 Bimota DB4 Posts: 823	Sooo, why haven't you gone to the track???? After talking with my boss who says that track day events are down when he goes to Thunderbolt and Shenandoah, (Summit Main is well attended) we kicked around the ways to get attendance up and how to tie the shop to it (more local trackday guys mean more tire sales, more dyno tuning, more suspension tuning, more leathers sales...you get the picture). I'm putting together a package deal with MotorcycleXcitement Track Days; we would do a "No Hassle Trackday" package to get new local folks to try a trackday. A. We transport the bikes via our 20 ft truck (you don't have to worry about finding somebody with a trailer) B. We transport YOU and your gear via our 15 passenger van (or rent a BUS if we get enough folks). C. We do a Trackday Prep Nite the week before; you bring your bike, we show you how to prep your bike and do a tech inspection so you have time to fix or change anything so there is no Friday Nite Thrash and the subsequent arguing with the tech inspectors on track day. D. We do the advance registration; all you do is show up and ride. E. We supply the mid-day food and beverages; all you do is show up and ride and eat and ride. F. We supply the "going home" beverages; all you do is show up and ride eat and ride and drink and nap........... If you haven't had a trackday, would this type of deal remove the barriers and "reasons" for why you haven't done one?? We would price it "at cost"...just enough to cover the cost: trackday registration (we're trying to see if we can get a group discount rate) transport and fuel, food and beverage. We figure that the effort will pay off in long term additional business and goodwill rather than try to make direct cash off the event. Lemme know what you think. Leigh __________________ http://www.decreasingradius.net/

07-15-2010, 09:32 AM	#6
ontwo Designated Drinker Join Date: Jul 2008 Location: shitville Moto: 2009 ZX6R Posts: 1,661	Now that is one helluva deal. Good luck with the promotion __________________

07-15-2010, 09:52 AM	#7
shmike Follower Join Date: Nov 2008 Posts: 5,549	OTB, I LOVE the ideas! I have thought about doing something similar to that for some of the farther tracks with our local trackday org. Another thought: Our local Ducati shop buys and gives away a free trackday everytime. They allow anyone to enter but you could make it a requirement to stop by the shop or purcjase somehting to enter. It would hopefully increase your traffic while also adding to the registrations at the trackday. __________________ Racing For Smiles

07-15-2010, 10:09 AM	#8
Full Throttle ~Italian Stallion~ Join Date: Mar 2008 Location: North West Georgia Moto: 2000 Yamaha YZF-R6 Posts: 446	Sign me up!!!!!!!!!!!!!!!!! That is pretty bad ass. Like The Chi said its a motorcyclist fiels trip. That sounds wicked fun. __________________

07-15-2010, 11:18 AM	#10
DLIT Clit Commander Join Date: Feb 2008 Location: Las Vegas Moto: 2012 Ducati 1199 Panigale S Posts: 4,189	A special for leather rental would help too. A lot of people bitch about leathers being expensive. Throw a rental suit at 'em and they have nothing to bitch about! Next thing you know, they're loving the track. Now they want leathers of their own...and you just so happen to sell leathers. __________________ Dress for the crash. Not the ride.

07-15-2010, 09:28 AM	#5
jtemple Geek Join Date: Feb 2008 Location: Papillion, Nebraska Moto: 2011 Husqvarna TE630 Posts: 1,437	Time, money, family, transportation. That's why I never did it. Now, I ride in the dirt instead. It's cheaper.

07-15-2010, 10:10 AM	#9
CrazyKell Vrooom Join Date: Nov 2008 Moto: 06 ZX6R Posts: 4,427	I'd do something like that too if I hadn't ever been to the track. I find that one of the biggest barriers for people is their anxiety about actually going on the track. A lot of people feel very nervous out there their first time. I did an "intro to track" school and that's how I got into it. You might want to look into running something like that too. Awesome idea!