I spoke to a station owner the other day and asked him how the higher prices affect his business from a margin perspective.
I didn't realize it until he said it but the higher the prices go, the more he has to charge just to keep the margins the same.
I realize that he is not an "oil company" but your average customer thinks that at $4/gal the guy at the local Mobil is raking it in vs. $3/gal when in reality, the opposite is true.
|