[shmike]

Originally Posted by Avatard

Panera's pay-what-you-can cafe is a success
More opening up and, perhaps surprisingly, few are abusing the policy.

http://www.msnbc.msn.com/id/43050301...siness-retail/

This isn't new.

The book Freakonomics had a few references to companies and studies that did the exact same thing.

I'll go back and reread that section.

I'd suggest you read it...if it ever becomes a movie.