Quote:
Originally Posted by tommymac
I cant see an i whatever giving the same feeling of freedom and exhiliration as getting out and going for a ride, be it on the track, the backroads or the dirt.
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It can't, but that doesn't matter. To quote the author again "They are buying function but, just as important, they are buying glamour. The device enhances the buyer’s sense of self". That reads to me like the author cares more about owning bikes (and everyone knowing it) than he does about riding.