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Old 05-10-2009, 09:59 PM   #1
Swan
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One of my industry connections has sat in on a number of design meetings at BMW in the last ten years and has offered me some insight into BMW's recent obsession with asymmetrical headlights.

According to him, the design team thought the bike had the best chance in the American market if it reminded the Americans of something they were already fond of, yet was still distinctly German.

A couple hundred thousand Deustchmarks' worth of market research later, they came back with this:











HOOOOGAAAAANNNNN!!!!
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Old 05-10-2009, 10:07 PM   #2
Gas Man
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Interesting looking. Better looking than I was expecting with a BMW label on it. I bet it performs nicely.
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Old 05-11-2009, 07:52 AM   #3
pdog
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Ah, classic Swan!
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Old 05-11-2009, 09:11 AM   #4
Rider
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They look good in race trim though.
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Old 05-11-2009, 09:28 AM   #5
Homeslice
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I like it. Please tell me which of the current Jap bikes looks better? R1? Nope, they screwed that one up royally. ZX10? Nope. Gixxer? Nope. 1000RR? Not a chance.
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Old 05-11-2009, 09:56 AM   #6
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Quote:
Originally Posted by Homeslice View Post
I like it. Please tell me which of the current Jap bikes looks better? R1? Nope, they screwed that one up royally. ZX10? Nope. Gixxer? Nope. 1000RR? Not a chance.
can i buy pot from you? fix the headlights and i might agree with you
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Old 05-11-2009, 10:29 AM   #7
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Quote:
Originally Posted by Dave View Post
can i buy pot from you? fix the headlights and i might agree with you
Homeslice doesn't smoke pot.

It's not strong enough.

He gets high on Smug.

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Old 05-11-2009, 10:58 AM   #8
Homeslice
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The headlights are unusual, but they're better than the R1's beady eyes, or the Honda which looks like it ran into the back of a truck. You could always put body-colored tape over the lights if it's that big a deal to you. Plenty of stores sell headlight tape in different colors that doesn't reduce light output very much.

And at least it doesn't have inefficient undertail exhaust like the R1, or heavy, ugly dual cans like the Gixxer 1K.

Last edited by Homeslice; 05-11-2009 at 11:16 AM..
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