Buell is done, finished, gone

[Sean]

Originally Posted by pdog

Would you buy a Buick or Mercury sports car?

This is the exact reason why Toyota created Lexus and Honda created Acura. They couldn't sell luxury cars because they were perceived to be low or mid range car makers so they had to create new brands. HD will need to do something similar if they ever want to get into sport bikes.

You mean like create a new brand to sell sportbikes run by an ex-racer?

[pdog]

Exactly. HD took the first step in getting into the sportbike market: create (or buy) a brand. They just failed to follow up on all the other details: go racing, use or develop competitive technology, etc...

Originally Posted by Sean

You mean like create a new brand to sell sportbikes run by an ex-racer?