Buell is done, finished, gone

Sean · 10-16-2009, 01:32 PM

Well that's interesting

Sales (MRQ) vs Qtr. 1 Yr. Ago -18.02
Sales (TTM) vs TTM 1 Yr. Ago -13.25
Sales - 5 Yr. Growth Rate 4.02
EPS (MRQ) vs Qtr. 1 Yr. Ago -84.13
EPS (TTM) vs TTM 1 Yr. Ago -67.85
EPS - 5 Yr. Growth Rate 2.24

So they're down slightly and losing their shirt. Their gross margins are still higher than the industry average. Considering that so much of their sales is high-margin accessories (t-shirts and chrome junk), I would guess that the drop in earnings is not in line with the drop in sales revenue.

I think if Buell were earning money for them, they would keep the brand and just suspend R&D and marketing (inc racing). That tells me it's a money losing operation.

Thread Tools
Show Printable Version Email this Page
Display Modes
Switch to Linear Mode Switch to Hybrid Mode Threaded Mode

10-16-2009, 01:32 PM	#11
Sean giggity Join Date: Nov 2008 Location: socal Moto: street, sumo & dirty Posts: 1,071	Well that's interesting Sales (MRQ) vs Qtr. 1 Yr. Ago -18.02 Sales (TTM) vs TTM 1 Yr. Ago -13.25 Sales - 5 Yr. Growth Rate 4.02 EPS (MRQ) vs Qtr. 1 Yr. Ago -84.13 EPS (TTM) vs TTM 1 Yr. Ago -67.85 EPS - 5 Yr. Growth Rate 2.24 So they're down slightly and losing their shirt. Their gross margins are still higher than the industry average. Considering that so much of their sales is high-margin accessories (t-shirts and chrome junk), I would guess that the drop in earnings is not in line with the drop in sales revenue. I think if Buell were earning money for them, they would keep the brand and just suspend R&D and marketing (inc racing). That tells me it's a money losing operation.